What would happen if its designers and innovators developed a yacht that blended the immense experience gained from working for owners with the boldest visions that have yet to see the light of day? A Feadship with the cleanest possible architecture, ready for next-generation yacht control and clean propulsion, designed for unadulterated enjoyment. The result is a Feadship concept design that despite the name could actually be built today… The result is the 81.75-metre Pure.

Windows to the world

Minimalist at first glance, the profile is decidedly sculptural with a remarkably strong character. The lines are drawn as simple as possible in order to generate an air of calm. They merge seamlessly with the volumes – which make the yacht instantly recognisable from afar – and some highly finessed twisted surfaces.


People don’t always know what they want until you actually show them.”
Steve Jobs
Feadship concept design Pure - attrium

Lines of connection

The essence of Pure is the unparalleled visual and social connections offered by her open on-board architecture and three-deck atrium, a feat which is very challenging to achieve on a yacht. From structural integrity to fire & safety regulations, all the parameters involved have been meticulously calculated. As futuristic as it may look in the renderings, the Feadship yards could actually start building Pure tomorrow.


A brief tour of Pure

The first point to emphasise is that this design has five decks, with the tank deck counting as a fully functioning part for reasons that will become apparent once we turn to the propulsion. Entering via the main deck, the wow factor is profound  as you take in the multiple layers – from the shaft of light emanating from the sun deck above (reminiscent of the Pantheon perhaps) to the cascading views over the beach club below.

The sun deck itself features a large jacuzzi forward with fire pits, an amidships bar zone and a dining area aft with seating surrounding the giant elliptical skylight. In addition to this visual connection with the interior there is a direct link to the owners’ deck below.

The rest of the main deck is completely open with dining and lounging facilities strategically placed for the best views. 


Pure does not have a bridge deck, as the yacht is controlled from a concealed Command Centre from where everything is simulated and displayed on screens. The information required to drive Pure will come from all kinds of sources such as radar, AIS, maps, depth sounders and cameras strategically placed around the yacht. This data is all combined, then presented using smart augmented reality visualisation.

The Feadship Foresight programme provides further assistance to the captain and crew with regards to situational awareness, motion prediction, routing, on-board comfort and finding the most fuel-efficient way to travel between locations.

Feadship concept Pure - side view
Feadship concept design Pure - Open aft
Feadship concept Pure - dining lounge 2
Pure Future concept Feadship copyright Interior Outside 2021
Feadship concept Pure - interior
Feadship concept Pure - design attrium 2
Feadship concept design Pure - Evening attrium

More fuel for thought

In modern yachtbuilding parlance, the term ‘hybrid propulsion’ usually refers to a combination of diesel direct and diesel-electric propulsion. Pure, on the other hand, is an energy hybrid, with diesel-electric propulsion receiving energy from batteries and liquid fuel. Three scenarios are envisaged for a Pure-like Feadship: the initial delivery in 2024 and two upgrades in 2027 and 2030 respectively.